Adjusting your set: Predicting rare TV-watching behaviour with machine learning

Data Science / Data Strategy / Data science projects / Machine Learning / Artificial Intelligence / Fellowship / Fellow / ASI / Fellows Network / Data in Society / Careers / Sky / TV

It's been over half a century since a record audience of 32.3 million people watched England's triumph over West Germany in the 1966 World Cup final, and Britain remains a nation of avid TV watchers. According to Ofcom’s most recent statistics, 95% of households contain a working television…